Designing a website? Perhaps you’ve heard the terms “keyword” and “SEO” (stands for Search Engine Optimization)? Do you really need to keep these in mind when designing your site? Absolutely! Here’s why.

Keywords and SEO

Keywords provide increased visibility to your site and are the main ingredient for your ranking in search engines. If you do not carefully select your keywords, your site can very well end up buried far into the depths of the internet, meaning potential customers will not be able to find it. Selecting the right keywords can boost your ROI in more ways than you expected.

Although hiring a SEO expert is often the best solution, it’s not always the most cost effective if you have a small budget. It is possible to do it yourself as long as you educate yourself on what works and what doesn’t.

You must consider keywords that clients will actually use when searching for your site. Avoid using words that aren’t searched very often. For instance if you are a lawyer, you would want to use the word “lawyer” as a keyword rather than something such as “law advice.” Chances are much greater that clients searching for a lawyer are going to use the keyword “lawyer.” One easy way to assist you in ensuring you are selecting keywords relevant to your site is to conduct your own research. Using a popular search engine, enter keywords of products that are similar to what you will be selling on your own site. They will more than likely display large, popular businesses. This should give you a good idea of keywords that might work for you as well.

Although there is no limit as to the amount of keywords you can use, it is best to choose between five to ten words that will draw in a high search volume. You will also want to ensure that these words are relevant to the content of your website.

Another factor to keep in mind is that keywords can assist with pre-qualifying your potential customers. To find your site, customers will be specifically searching for what you sell. Your search words will draw in potential customers who have a need or desire for your product.

Keyword phrases rather than just words can be used too; however, the longer the keyword, the less often people will search for it. Look at it from the customer perspective and put yourself in their shoes. If you were looking for your product, what would you search for?

Still feel like you need assistance in selecting the best keywords for your site? There are several useful SEO tools on the market that can help you. Don’t worry if you are on a low budget. Most sites that offer SEO tools are low cost and some are even free. You want to draw customers to your site and in order to do that they must be able to find you. Keywords are one of the most effective ways to market your product. They not only let customers know that your company exists, but can send your ROI through the roof.

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